As a founding partner of F’inn, Greg brings AI expertise to traditional marketing research, as well as analytical depth and rigor to the team.

Leadership

Greg runs our largest program, advising a tech company that is considered the most innovative in its field. Working with Greg’s team, this client launches more than 25 new products, promotions and ads each year. He also informs strategic decisions as they explore emerging categories and acquisitions.

Background

Greg has built a career bridging marketing, technology and psychology. He approaches business from all three perspectives, bringing a distinct view to data. He has worked extensively within the medical community, as well as tech, telecom, fintech and the start-up sector. He also holds a Ph.D. in Developmental Psychology from UC Berkeley, where he was voted teacher of the year.

I am currently focusing on Generative AI development rooted in neuroscience and specializing in the science and analysis of synthetic data and AI characters.

What is it like to work at F’inn?

Working with my favorite people, building a world-class business, deeply digging into bleeding-edge technology, fantastic partnerships in innovation, what's not to love?